Floyd's 99 Barbershop logo

    Floyd's 99 Barbershop

    Beauty & Personal Care
    Founded 2001138 locations
    Company Profile
    Year Founded:2001

    Floyd's 99 Barbershop Franchise Cost

    Franchise Fee:$49,500Key Metric
    Total Investment:$400,000 - $768,000Key Metric
    Liquid Capital:$100,000
    Royalty Fee:6% of gross sales
    Marketing Fee:2% of gross sales
    Quick ROI Calculator
    Based on Floyd's 99 Barbershop's actual financial data
    Outlet Counts by Year
    Historical outlet data extracted from FDD documents
    Total US Locations:138

    Scale relative to 1,000 locations

    Franchised Units:65
    Corporate Units:73
    Additional Information

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    AI-Powered Due Diligence Analysis

    Our advanced AI analyzes Franchise Disclosure Documents (FDDs) to identify potential risks and opportunities across 10 critical categories.

    12
    High Risk
    Critical items
    34% of total
    20
    Medium Risk
    Monitor closely
    57% of total
    3
    Low Risk
    Manageable items
    9% of total
    35
    Total Items
    Factors analyzed
    10 categories
    6.29
    Overall Score
    Low RiskHigh Risk
    010

    Franchisor Stability Risks

    6 risks identified

    1
    3
    2

    Limited Operating History Under Current Ownership

    Medium

    Explanation:

    • While Floyd's 99 was founded in 2001, the FDD lacks clarity on the current ownership structure and its history. Changes in ownership can lead to shifts in strategic direction, management style, and support provided to franchisees, potentially impacting franchisee success.

    Potential Mitigations:

    • Thoroughly research the current ownership group and their experience in franchising and the barbershop industry. Look for evidence of stable leadership and a consistent track record.
    • Speak with existing and former franchisees about their experiences with ownership changes and any resulting impacts on their businesses.

    FDD Citations:

    • Item 2: Review for details on the current ownership and any recent changes.
    • General Information: Seek information about the company's history and ownership transitions.

    Potential for Franchisor Competition

    Medium

    Explanation:

    • The FDD mentions the possibility of franchisor competition within franchisee territories. This can significantly impact a franchisee's revenue and profitability, especially if the franchisor opens corporate-owned locations or grants overlapping territories.

    Potential Mitigations:

    • Carefully review Item 12 of the FDD to understand the franchisor's rights to compete and any limitations on those rights. Look for specific language regarding territorial exclusivity or protection.
    • Negotiate for stronger territorial protections within the franchise agreement, if possible.
    • Inquire with existing franchisees about their experiences with franchisor competition and its impact on their businesses.

    FDD Citations:

    • Item 12: Territory.

    Limited Information on Financial Performance Representations

    Medium

    Explanation:

    • The provided FDD excerpt does not mention Item 19, which typically contains financial performance representations. The absence of this information makes it difficult to assess the potential profitability of the franchise and increases the risk of unrealistic financial expectations.

    Potential Mitigations:

    • Request a copy of the full FDD and carefully review Item 19 for any financial performance representations. If Item 19 is absent, inquire about the reasons and consider the implications for your investment decision.
    • Conduct independent market research and financial projections to assess the potential profitability of the franchise in your target market.
    • Consult with a financial advisor to evaluate the investment opportunity and develop realistic financial expectations.

    FDD Citations:

    • Item 19: Earnings Claims (if available).

    Mandatory Out-of-State Dispute Resolution

    High

    Explanation:

    • The FDD requires dispute resolution in Colorado, regardless of the franchisee's location. This can create significant financial and logistical burdens for franchisees, potentially making it more difficult and expensive to pursue legal action against the franchisor.

    Potential Mitigations:

    • Consult with an attorney specializing in franchise law to understand the implications of the mandatory out-of-state dispute resolution clause.
    • Consider the potential costs and logistical challenges associated with litigating in Colorado before signing the franchise agreement.
    • Negotiate with the franchisor to modify the dispute resolution clause, if possible.

    FDD Citations:

    • Item 3: Litigation.
    • State Specific Addenda: Review for any additional information or modifications related to dispute resolution.

    Potential for Business Model Changes

    Low

    Explanation:

    • The FDD indicates that the franchisor may change its manuals and business model without franchisee consent. This can lead to unexpected costs and operational disruptions for franchisees, potentially impacting their profitability and competitiveness.

    Potential Mitigations:

    • Carefully review Item 8 of the FDD to understand the franchisor's rights to make changes to the business model and any limitations on those rights.
    • Discuss with existing franchisees their experiences with business model changes and any associated costs or disruptions.

    FDD Citations:

    • Item 8: Restrictions on Sources of Products and Services.

    Potential Supplier Restrictions

    Low

    Explanation:

    • The FDD mentions potential restrictions on suppliers, requiring franchisees to purchase from the franchisor or designated suppliers. This can limit franchisees' ability to negotiate favorable pricing and potentially increase their operating costs.

    Potential Mitigations:

    • Carefully review Item 8 of the FDD to understand the specific supplier restrictions and the pricing of goods and services offered by the franchisor and designated suppliers.
    • Compare the pricing of required goods and services with market rates to assess the potential impact on profitability.
    • Discuss with existing franchisees their experiences with supplier restrictions and any associated cost implications.

    FDD Citations:

    • Item 8: Restrictions on Sources of Products and Services.

    Disclosure & Representation Risks

    3 risks identified

    1
    2

    Limited Financial Data for New Barbershops

    Medium

    Explanation:

    • Item 19's Chart 5 only includes 2023 data for new barbershops, limiting the ability to assess performance trends and seasonality.
    • No 2023 data is provided for company-owned new barbershops, making comparison and benchmarking difficult.

    Potential Mitigations:

    • Request additional data from the franchisor regarding new barbershop performance in prior years, even if it's a smaller sample size.
    • Analyze the performance of mature barbershops (Charts 1-4) to understand potential revenue and profit trajectories, recognizing that new shops may differ.
    • Consult with existing franchisees about their experiences in the initial years of operation.

    FDD Citations:

    • Item 19, Chart 5: "New Barbershops Annual Net Revenue, Operating Profit (EBITDA), Annual Client Count and Average Ticket"

    Negative Operating Profit (EBITDA) for Some New Franchised Barbershops

    High

    Explanation:

    • Chart 5 reveals that some new franchised barbershops experienced negative EBITDA in 2023. The low end shows a ($147,863) EBITDA.
    • This indicates potential challenges in achieving profitability during the initial stages of operation.

    Potential Mitigations:

    • Carefully review the franchisor's provided business model and cost projections.
    • Develop a detailed financial plan with conservative revenue estimates and realistic expense forecasts.
    • Secure sufficient working capital to cover potential losses during the ramp-up period.
    • Inquire about the specific circumstances of the franchisee with the negative EBITDA and understand the factors contributing to the loss.

    FDD Citations:

    • Item 19, Chart 5: "Franchised Shop Operating Profit (EBITDA) for 2023"

    Data Exclusions and Inconsistencies

    Medium

    Explanation:

    • Item 19's notes reveal several exclusions from the presented data, including barbershops with non-compliant reporting, non-traditional locations, and closed locations. This creates potential biases and makes it difficult to get a complete picture of system performance.
    • Inconsistencies in reporting, such as missing 2021 EBITDA data (Note 2), further complicate analysis.

    Potential Mitigations:

    • Request clarification from the franchisor regarding the reasons for data exclusions and the potential impact on overall performance.
    • Seek independent financial analysis of the provided data to assess potential biases and limitations.
    • Compare the disclosed data with industry benchmarks and competitor performance to gain a broader perspective.

    FDD Citations:

    • Item 19, Notes 1-6

    Financial & Fee Risks

    3 risks identified

    1
    2

    Variable Franchisee Reporting Standards

    High

    Explanation:

    • Item 19 notes that some franchisee financial data was excluded due to non-compliance with reporting standards. This inconsistency creates significant uncertainty in the presented financial performance representations and makes it difficult to accurately assess the potential profitability of a franchise.
    • The lack of standardized reporting could mask underlying financial issues within the franchise system and lead to inaccurate benchmarking.

    Potential Mitigations:

    • Request detailed information from the franchisor regarding the specific reasons for non-compliance and the steps being taken to enforce standardized reporting.
    • Independently verify the financial performance data by speaking with existing franchisees and comparing their experiences with the presented figures.
    • Consult with a financial advisor to assess the potential impact of inconsistent reporting on your investment.

    FDD Citations:

    • Item 19, Notes to Charts 2 & 3: "The results for one franchised Barbershop were excluded...because the franchisee...does not report financial results...in compliance with our standards."

    Reliance on Point-of-Sale Data

    Medium

    Explanation:

    • The FDD states that financial information for franchised barbershops is obtained from their point-of-sale systems. While convenient, this reliance presents a risk as POS data may not capture all revenue streams or expenses accurately, potentially leading to an inflated or deflated picture of profitability.
    • Manipulation or errors in POS data could go undetected, further distorting the financial performance representations.

    Potential Mitigations:

    • Inquire about the specific POS system used and its capabilities for tracking all relevant financial data.
    • Request access to detailed financial statements from a sample of franchisees to compare with the POS-derived data.
    • Consult with an accountant experienced in franchise businesses to assess the reliability of POS-based financial reporting.

    FDD Citations:

    • Item 19: "The information in the Charts for the franchised Barbershops was obtained from franchisees’ point of sale systems."

    No Independent Audit of Financial Performance Representations

    Medium

    Explanation:

    • The FDD explicitly states that the financial information has not been audited by an independent CPA. This lack of third-party verification increases the risk of inaccuracies or biases in the presented financial performance representations.

    Potential Mitigations:

    • Engage an independent financial professional to review the provided financial data and assess its reasonableness.
    • Compare the presented figures with industry benchmarks and data from similar businesses.
    • Request written substantiation of the data and carefully analyze the supporting documentation.

    FDD Citations:

    • Item 19: "The financial information has not been reviewed or audited by an independent certified public accountant."

    Legal & Contract Risks

    3 risks identified

    1
    2

    Washington State Franchise Investment Protection Act Superseding Franchise Agreement

    High

    Explanation:

    • The Washington Franchise Investment Protection Act (FIPA) may supersede the franchise agreement, particularly regarding termination and renewal. This creates uncertainty about the enforceability of certain contract provisions.
    • Court decisions can also supersede the agreement, adding another layer of legal complexity and potential variance from the franchisor's standard practices.

    Potential Mitigations:

    • Carefully review the Washington FIPA and relevant case law to understand potential impacts on the franchise agreement.
    • Consult with a Washington-licensed franchise attorney to assess the specific risks and implications for your franchise.
    • Negotiate with the franchisor to address any concerns arising from the interplay between the FIPA, court decisions, and the franchise agreement.

    FDD Citations:

    • Item 17, Washington Rider: "RCW 19.100.180 may supersede the franchise agreement...including the areas of termination and renewal...There may also be court decisions which may supersede the franchise agreement..."

    Restrictions on Non-Compete Clauses (Washington)

    Medium

    Explanation:

    • Washington law significantly restricts the enforceability of non-compete agreements for employees and independent contractors, based on earnings thresholds.
    • This limits the franchisor's ability to protect its brand and confidential information after an employee or contractor leaves, potentially increasing competition from former associates.

    Potential Mitigations:

    • Understand the specific earnings thresholds and limitations under RCW 49.62.020 and RCW 49.62.030.
    • Consult with legal counsel to explore alternative strategies for protecting confidential information and trade secrets, such as robust confidentiality agreements and non-solicitation clauses.
    • Consider the impact on your workforce planning and retention strategies, given the limitations on non-compete enforceability.

    FDD Citations:

    • Item 17, Washington Rider: "Pursuant to RCW 49.62.020, a noncompetition covenant is void and unenforceable...unless the employee’s earnings...exceed $100,000 per year..."
    • Item 17, Washington Rider: "...a noncompetition covenant is void and unenforceable against an independent contractor...unless...earnings...exceed $250,000 per year..."

    Restrictions on Employee Solicitation and Hiring (Washington)

    Medium

    Explanation:

    • Washington law prohibits franchisors from restricting franchisees from soliciting or hiring employees of the franchisor or other franchisees.
    • This can create challenges in maintaining workforce stability within the franchise system and could lead to increased employee turnover.

    Potential Mitigations:

    • Develop strong employee retention programs and competitive compensation packages to reduce the incentive for employees to leave.
    • Focus on creating a positive work environment and fostering strong relationships with employees.
    • Consult with legal counsel to ensure compliance with Washington law while implementing appropriate hiring and recruitment practices.

    FDD Citations:

    • Item 17, Washington Rider: "RCW 49.62.060 prohibits a franchisor from...restricting a franchisee from (i) soliciting or hiring any employee of a franchisee of the same franchisor or (ii) soliciting or hiring any employee of the franchisor."

    Territory & Competition Risks

    3 risks identified

    2
    1

    Inconsistent Reporting from Franchisees

    High

    Explanation:

    • Item 19, Notes to Charts 2 & 3, reveals that multiple franchisees do not report financial results according to company standards. This inconsistency makes it difficult to accurately assess system-wide performance and can mislead potential franchisees about potential earnings.
    • The lack of standardized reporting also hinders the franchisor's ability to identify struggling franchisees early and provide necessary support, potentially increasing the risk of franchise closures.

    Potential Mitigations:

    • Enforce stricter reporting requirements in the franchise agreement and implement penalties for non-compliance.
    • Provide comprehensive training and support to franchisees on proper reporting procedures.
    • Invest in a centralized, user-friendly reporting system that simplifies data collection and analysis.

    FDD Citations:

    • Item 19, Notes to Charts 2: "The results for one franchised Barbershop were excluded from the 2023 information in Chart 2 because the franchisee who operates this Barbershop does not report financial results for this Barbershop in compliance with our standards and specifications."
    • Item 19, Notes to Charts 3: "In addition to being excluded from the 2023 information in Chart 2 (see Note 2 above), the results for one franchised Barbershop were excluded from the 2023 information in Charts 1, 3 and 4 because the franchisee who operates this Barbershop does not report financial results for this Barbershop in compliance with our standards and specifications."

    Variability in Franchisee Performance

    High

    Explanation:

    • The wide range between "High" and "Low" performance figures in all charts demonstrates significant variability in franchisee profitability and client counts. This suggests that factors beyond the franchisor's control, such as local market conditions, management skill, and competition, heavily influence individual franchise success.
    • The high variability increases the risk that a new franchisee may underperform, even if they follow the system diligently.

    Potential Mitigations:

    • Conduct thorough market research and site selection analysis to identify optimal locations for new franchises.
    • Enhance training programs to focus on business management skills, local marketing strategies, and customer service excellence.
    • Provide ongoing support and coaching to franchisees to address performance gaps and adapt to changing market conditions.

    FDD Citations:

    • Item 19, Charts 1, 2, 3, 4, and 5: Wide range between "High" and "Low" values across all performance metrics.

    Competition from Existing Barbershops and Salons

    Medium

    Explanation:

    • The beauty and personal care industry is highly competitive. Existing barbershops, hair salons, and other grooming businesses pose a direct threat to Floyd's 99's market share.
    • Competition can lead to price wars, reduced customer traffic, and lower profitability.

    Potential Mitigations:

    • Develop a strong brand identity and unique selling proposition to differentiate Floyd's 99 from competitors.
    • Implement targeted marketing campaigns to attract and retain customers.
    • Offer competitive pricing and promotions while maintaining service quality.

    FDD Citations:

    • While not explicitly stated, competition is an inherent risk in the industry.

    Regulatory & Compliance Risks

    3 risks identified

    1
    2

    Mandatory POS System and Related Services Dependence

    High

    Explanation:

    • The franchisor mandates a specific POS system and related services (credit card processing, security monitoring, data backup) from designated vendors, creating vendor lock-in and potential for inflated pricing.
    • Franchisor control over the POS system, including unrestricted access to sales and inventory data, raises concerns about data privacy and potential misuse of sensitive business information.
    • The franchisor's right to mandate future upgrades, replacements, and revisions without contractual limits on frequency or cost exposes franchisees to unpredictable expenses and potential disruptions.
    • Lack of contractual obligation for maintenance, repairs, or updates to the POS system by the franchisor shifts the burden and associated costs entirely to the franchisee.

    Potential Mitigations:

    • Negotiate for greater transparency on POS system costs and contract terms with the designated vendors.
    • Seek legal counsel to review the franchise agreement and related vendor contracts to understand data privacy implications and potential liabilities.
    • Request detailed information on the franchisor's historical practices regarding POS system upgrades and associated costs to assess potential future expenses.
    • Explore alternative POS systems and service providers before signing the franchise agreement to understand market rates and options.

    FDD Citations:

    • Item 8: "You must license a specified point-of-sale system…from us or our designated third party vendor."
    • Item 8: "We have independent access to information through the POS System concerning sales and inventory…and we control the type of information."
    • Item 8: "Upon 30 days’ notice we may require you to purchase…updates…to the POS System…No contractual limit exists on the frequency or cost."
    • Item 8: "We have no contractual obligation for any maintenance, repairs, upgrades or updates to your POS System."

    Data Security and PCI Compliance Burden

    Medium

    Explanation:

    • Franchisees are responsible for meeting PCI Security Standards and ensuring the security of their network, which can be complex and costly.
    • Mandatory purchase of security monitoring services, equipment, and security breach insurance from franchisor-approved vendors may lead to higher costs than independently sourced solutions.
    • Franchisor access to sensitive customer data through the POS system increases the risk of data breaches and associated liabilities for franchisees.

    Potential Mitigations:

    • Thoroughly research PCI DSS requirements and engage qualified security professionals to assist with compliance.
    • Compare pricing and services of franchisor-approved security vendors with other reputable providers to ensure cost-effectiveness.
    • Implement robust data security measures beyond the minimum requirements to minimize the risk of breaches.

    FDD Citations:

    • Item 8: "You must…take security measures that comply with PCI Security Standards…You must purchase security monitoring services and equipment…from a vendor we approve."

    Limited Control Over Site Selection

    Medium

    Explanation:

    • Franchisor has significant control over site selection, including the right to approve or reject proposed locations based on subjective criteria.
    • Franchisor criteria for site selection can change periodically, creating uncertainty for franchisees during the site selection process.
    • The 270-day deadline to find an acceptable site and sign a lease can be challenging, especially in competitive real estate markets.

    Potential Mitigations:

    • Thoroughly review the franchisor's site selection criteria and discuss any concerns before signing the franchise agreement.
    • Begin the site selection process early and engage experienced real estate professionals familiar with the local market.
    • Negotiate for reasonable flexibility in the site selection process and deadlines.

    FDD Citations:

    • Item 11: "You will select and acquire the location…with our assistance…you must submit specified information to us…so that we may accept or reject."
    • Item 11: "Our criteria…may vary periodically."
    • Item 11: "Within 270 days…you must find an acceptable site…or we may terminate."

    Franchisor Support Risks

    3 risks identified

    3

    Mandatory POS System and Related Costs

    Medium

    Explanation:

    • The franchisor mandates a specific POS system and related services (credit card processing, security monitoring, potential proprietary software, intranet system) from designated vendors, limiting flexibility and potentially increasing costs.
    • Lack of price caps on mandatory updates, upgrades, and replacements for POS and related systems creates unpredictable expenses and potential financial strain.
    • Franchisor's control over POS data and remote access raises concerns about data privacy and potential misuse of business information.

    Potential Mitigations:

    • Thoroughly review the POS system contract and associated costs, including potential future upgrades and replacements. Negotiate for clear pricing and limitations on increases.
    • Consult with existing franchisees about their experiences with the POS system, including reliability, functionality, and cost.
    • Seek legal advice regarding data privacy and franchisor access to POS data. Ensure compliance with relevant regulations.

    FDD Citations:

    • Item 8: "You must license a specified point-of-sale system…from us or our designated third party vendor."
    • Item 8: "Upon 30 days’ notice we may require you to purchase…updates, upgrades, replacements…No contractual limit exists on the frequency or cost of these obligations."
    • Item 8: "We have independent access to information through the POS System…and we control the type of information that is provided."

    Limited Hardware/Software Flexibility

    Medium

    Explanation:

    • While the FDD mentions reviewing compatible equivalent hardware, the franchisor's ultimate approval power restricts franchisee choice and potentially forces reliance on more expensive options.
    • This lack of flexibility can hinder innovation and adaptation to changing technological landscapes.

    Potential Mitigations:

    • Clarify the approval process for compatible equivalent hardware. Obtain written confirmation of approved alternatives and associated costs.
    • Investigate the potential for future compatibility issues with the mandated POS system and explore alternative solutions proactively.

    FDD Citations:

    • Item 8: "Except as required by our designated third-party vendor for your POS System, we review and consider for approval any compatible equivalent hardware."

    No Franchisor Obligation for POS Maintenance

    Medium

    Explanation:

    • The franchisor explicitly states no contractual obligation for POS system maintenance, repairs, or updates, placing the entire burden on the franchisee.
    • This can lead to unexpected downtime and significant expenses for troubleshooting and repairs, impacting business operations.

    Potential Mitigations:

    • Secure service agreements with qualified third-party vendors for POS system maintenance and support.
    • Negotiate with the franchisor for clarity on support options and associated costs in case of system failures.
    • Develop a contingency plan for POS system downtime, including alternative payment processing methods.

    FDD Citations:

    • Item 8: "We have no contractual obligation for any maintenance, repairs, upgrades or updates to your POS System or computer systems."

    Exit & Transfer Risks

    5 risks identified

    1
    3
    1

    Washington State Franchise Investment Protection Act Superseding Franchise Agreement

    High

    Explanation:

    • The Washington Franchise Investment Protection Act (FIPA) may supersede the franchise agreement regarding termination and renewal, potentially limiting the franchisor's control and creating uncertainty for the franchisee.
    • Court decisions can also supersede the agreement, adding another layer of legal complexity and potential deviation from the agreed-upon terms.

    Potential Mitigations:

    • Carefully review the Washington FIPA and relevant court decisions to understand potential impacts on the franchise agreement.
    • Consult with a franchise attorney specializing in Washington law to assess the specific risks and implications for your franchise.
    • Negotiate clear and comprehensive terms in the franchise agreement, addressing potential conflicts with the FIPA and anticipating possible court interpretations.

    FDD Citations:

    • Item 17, Washington Rider: "RCW 19.100.180 may supersede the franchise agreement in your relationship with the franchisor including the areas of termination and renewal of your franchise. There may also be court decisions which may supersede the franchise agreement in your relationship with the franchisor including the areas of termination and renewal of your franchise."

    Restrictions on Non-Compete Clauses (Washington)

    Medium

    Explanation:

    • Washington law restricts the enforceability of non-compete covenants against employees and independent contractors, limiting the franchisor's ability to protect its brand and trade secrets after termination or non-renewal.
    • The specific income thresholds for enforceability ($100,000 for employees, $250,000 for independent contractors) may be difficult to meet, further weakening the protection afforded by non-compete clauses.

    Potential Mitigations:

    • Consult with legal counsel specializing in Washington franchise law to draft enforceable non-compete agreements that comply with state regulations.
    • Focus on protecting confidential information and trade secrets through robust confidentiality agreements and other intellectual property protections.
    • Implement strong training and operational procedures to build brand loyalty and customer retention, reducing reliance on non-compete clauses.

    FDD Citations:

    • Item 17, Washington Rider: "Pursuant to RCW 49.62.020, a noncompetition covenant is void and unenforceable against an employee...unless the employee’s earnings...exceed $100,000 per year..."

    Restrictions on Employee Solicitation (Washington)

    Medium

    Explanation:

    • Washington law prohibits franchisors from restricting franchisees from soliciting or hiring employees of the franchisor or other franchisees, potentially leading to increased employee turnover and competition within the franchise system.

    Potential Mitigations:

    • Develop strong employee retention programs, including competitive compensation and benefits, to minimize the risk of employee poaching.
    • Foster a positive and supportive work environment to enhance employee loyalty and reduce the appeal of outside offers.
    • Consult with legal counsel to ensure compliance with Washington law and explore alternative strategies for protecting the franchise system's workforce.

    FDD Citations:

    • Item 17, Washington Rider: "RCW 49.62.060 prohibits a franchisor from restricting...a franchisee from (i) soliciting or hiring any employee of a franchisee of the same franchisor or (ii) soliciting or hiring any employee of the franchisor."

    Wisconsin Fair Dealership Law Impact on Termination and Renewal

    Medium

    Explanation:

    • The Wisconsin Fair Dealership Law may affect the conditions under which the franchise agreement can be terminated or renewed, potentially providing greater protection to franchisees and limiting the franchisor's flexibility.

    Potential Mitigations:

    • Consult with legal counsel specializing in Wisconsin franchise law to understand the implications of the Fair Dealership Law and ensure compliance.
    • Carefully review and negotiate the termination and renewal provisions of the franchise agreement, considering the potential impact of the Wisconsin law.
    • Maintain open communication and a positive working relationship with the franchisor to minimize potential disputes regarding termination or renewal.

    FDD Citations:

    • Item 17, Wisconsin Addendum, Rider to Franchise Agreement, Rider to Development Agreement: "The conditions under which the Franchise Agreement/this Agreement can be terminated or not renewed may be affected by the Wisconsin Fair Dealership Law..."

    Limited Enforceability of General Release

    Low

    Explanation:

    • The General Release included in the FDD may have limited enforceability, particularly regarding claims under state franchise laws or fraud in the inducement. This could expose the franchisor to potential legal challenges despite the signed release.

    Potential Mitigations:

    • Consult with legal counsel to review the General Release and assess its enforceability under applicable state laws.
    • Ensure transparency and full disclosure during the franchise sales process to minimize the risk of future claims based on misrepresentation or fraud.
    • Maintain accurate records of all communications and transactions with the franchisee to support any defense against potential claims.

    FDD Citations:

    • Item 17, Washington Rider: "No statement, questionnaire, or acknowledgment signed...by a franchisee...shall have the effect of (i) waiving any claims under any applicable state franchise law, including fraud in the inducement..."

    Operational & Brand Risks

    3 risks identified

    2
    1

    Mandatory POS System and Related Costs

    High

    Explanation:

    • Mandatory use of a specific POS system and credit card processor limits flexibility and potentially increases costs. Lack of negotiation power with vendors.
    • Unspecified ongoing costs for system updates, upgrades, and maintenance create budget uncertainty and potential for unexpected expenses.
    • Franchisor's unrestricted access to sales and inventory data raises privacy concerns and potential for misuse.
    • Requirement for additional hardware/software for an intranet system with 30 days' notice introduces potential for unforeseen expenses and disruption.

    Potential Mitigations:

    • Carefully review the POS system contract and associated fees. Negotiate favorable terms if possible.
    • Budget for potential upgrades and maintenance costs based on industry averages and seek clarification from the franchisor regarding typical expenses.
    • Consult with a legal professional regarding data privacy concerns and ensure compliance with relevant regulations.
    • Maintain a financial reserve to accommodate potential mandatory upgrades and additions to the system.

    FDD Citations:

    • Item 8: "You must license a specified point-of-sale system…from us or our designated third party vendor."
    • Item X (Cost Section): "The total cost…including the POS System, is between $12,000 and $20,000."
    • Item 8: "Upon 30 days’ notice we may require you to purchase…updates…to the POS System…No contractual limit exists on the frequency or cost of these obligations."
    • Item 8: "We reserve the right to require you to purchase…additional hardware and software for a FLOYD’S 99 intranet system…on 30 days prior written notice."

    Dependence on Franchisor's Technology

    High

    Explanation:

    • Complete reliance on the franchisor's chosen POS system and related technology creates vendor lock-in and limits franchisee control.
    • Franchisor's right to mandate future software purchases without contractual limitations exposes franchisees to unpredictable costs and potential incompatibility issues.
    • Lack of franchisor obligation for system maintenance, repairs, or updates shifts the burden and risk entirely to the franchisee.

    Potential Mitigations:

    • Thoroughly research the franchisor's technology track record and assess the stability and reliability of their systems.
    • Seek legal advice regarding the implications of the franchisor's unrestricted right to mandate technology purchases.
    • Develop a contingency plan for system failures and explore options for third-party support if available.

    FDD Citations:

    • Item 8: "If and when we have our own proprietary software…we reserve the right to require that you purchase our proprietary software package."
    • Item 8: "We have no contractual obligation for any maintenance, repairs, upgrades or updates to your POS System or computer systems."

    Site Selection Restrictions and Approval Process

    Medium

    Explanation:

    • Franchisor's control over site selection and lease terms can limit franchisee autonomy and potentially lead to less desirable locations.
    • Subjective and evolving site selection criteria create uncertainty and potential for delays in the approval process.
    • Requirement to secure a site within 270 days can be challenging and may lead to rushed decisions.

    Potential Mitigations:

    • Thoroughly research the franchisor's site selection criteria and process before signing the agreement.
    • Proactively identify potential sites and engage with the franchisor early in the process to avoid delays.
    • Negotiate reasonable timelines for site selection and lease negotiation.

    FDD Citations:

    • Site Selection Assistance Section: "You will select and acquire the location…with our assistance…you must submit specified information to us…so that we may accept or reject the proposed location."
    • Site Selection Assistance Section: "Within 270 days…you must find an acceptable site…or we may terminate the Franchise Agreement."

    Performance & ROI Risks

    3 risks identified

    2
    1

    Variability in Franchised Shop Performance

    High

    Explanation:

    • Item 19 reveals a significant disparity between the highest and lowest performing franchised barbershops. For example, in 2023, the highest annual net revenue was $1,965,057, while the lowest was $417,077. This wide range indicates that achieving high-end results is not guaranteed and that various factors can significantly influence individual franchisee performance.
    • The large gap between the high and low performers suggests potential inconsistencies in management, marketing effectiveness, local market conditions, or other operational aspects.

    Potential Mitigations:

    • Thoroughly analyze the reasons behind the performance variations. Understand the best practices of high-performing franchisees and identify the challenges faced by low performers.
    • Develop a detailed business plan tailored to the specific target market, considering local demographics, competition, and economic conditions.
    • Leverage the franchisor's training and support programs to improve operational efficiency, marketing, and customer service.
    • Closely monitor key performance indicators (KPIs) and take corrective actions promptly to address any underperformance.

    FDD Citations:

    • Item 19, Chart 1: Shows the range of Annual Net Revenue for franchised shops.

    Lower Average Revenue for New Franchised Shops

    Medium

    Explanation:

    • The average net revenue for new franchised shops in 2023 was $478,509 (Item 19, Chart 5), significantly lower than the average for mature shops ($979,050 in 2023, Chart 1). This indicates a ramp-up period before reaching mature performance levels, posing a financial risk during the initial stages of operation.

    Potential Mitigations:

    • Secure sufficient working capital to cover expenses during the initial ramp-up period, accounting for potentially lower revenue.
    • Develop a strong pre-opening marketing plan to generate early customer traffic and build brand awareness in the local market.
    • Focus on efficient operations and cost management to maximize profitability during the initial phase.

    FDD Citations:

    • Item 19, Chart 5: Shows average net revenue for new franchised shops.
    • Item 19, Chart 1: Shows average net revenue for mature franchised shops.

    Negative Operating Profit (EBITDA) for Some New Franchisees

    High

    Explanation:

    • Chart 5 in Item 19 shows that the low end of operating profit (EBITDA) for new franchised shops in 2023 was ($147,863), indicating that some new franchisees experienced losses. This highlights the risk of not achieving profitability, especially during the initial stages.

    Potential Mitigations:

    • Develop a realistic financial projection that considers potential losses during the initial phase and ensures adequate capitalization.
    • Implement strict cost controls and monitor expenses closely.
    • Focus on maximizing revenue generation through effective marketing and sales strategies.
    • Seek guidance from the franchisor on best practices for cost management and revenue generation.

    FDD Citations:

    • Item 19, Chart 5: Shows the range of operating profit for new franchised shops.

    FDD Documents by Year

    Download and view official Franchise Disclosure Documents

    FDD Year: 2024

    Uploaded: 8/8/2025

    FDD Documents

    Access and download Franchise Disclosure Documents by year

    Complete Franchise Analysis for Floyd's 99 Barbershop

    Due Diligence Analysis

    Comprehensive due diligence analysis and risk assessment for Floyd's 99 Barbershop franchise opportunities.

    Professional due diligence assessment covering 10 critical evaluation categories including financial performance analysis, market risk assessment, operational due diligence, legal compliance review, and franchise system evaluation.

    Investment Requirements and Financial Analysis

    Franchise Fee: $49,500

    Total Investment Range: $400,000 to $768,000

    Liquid Capital Required: $100,000

    Ongoing Royalty Fee: 6% of gross sales revenue

    Marketing Fund Contribution: 2% of gross sales

    Market Trends and Search Volume Analysis

    Comprehensive market analysis and search trend data for Floyd's 99 Barbershop franchise opportunities. This includes Google search volume trends, market interest indicators, seasonal patterns, and year-over-year growth analysis powered by authentic DataForSEO market research data.

    Franchise System Overview

    Total US Locations: 138 franchise and company-owned units

    Company Founded: 2001 - Established franchise system with proven business model

    Industry Sector: Beauty & Personal Care franchise opportunities